tech
May 6, 2026
Assistance industry in Colombia evolves with technology and new service models
Digital transformation continues to set the course for various sectors in Colombia, and the assistance sector is no exception. Amidst a traditionally slow and bureaucratic market, a national startup is beginning to stand out by changing the way users access these types of services.
TL;DR
- The assistance sector in Colombia is being transformed by digitalization.
- FIXIT, a national startup, is innovating the sector with technology, speed, and user loyalty.
- The company has automated much of its operations to provide faster responses and a better user experience.
- FIXIT serves over 550,000 users and has provided over one million services.
- High customer loyalty is a key achievement, with a significant percentage of users renewing their plans.
- FIXIT reported 96% satisfaction and 89% recommendation rates in 2025, reducing attention times by 35%.