The restaurant chain Parmessano curbs price increases despite a sharp rise in costs
Pedro Restrepo, co-founder of Parmessano. Photo: Courtesy/Parmessano.
TL;DR
- Parmessano has kept price increases to 2.5-3% while operational costs have risen by approximately 30%.
- The company focuses on internal efficiencies and process optimization to avoid passing full cost increases to consumers.
- Parmessano is expanding its presence in Bogotá with new locations opening in high-traffic areas.
- The chain has a family tradition in the food service industry dating back to the 1980s.
- Parmessano offers an Italian artisanal cuisine with a 'casual premium' concept.
- A 'Conservation Menu' project, inspired by endangered Colombian wildlife, directs a percentage of sales to conservation efforts.
- This year's conservation focus is on the Andean condor, with plans to expand to other cities like Cartagena in the future.