tech
May 8, 2026
2026 World Cup Boosts Projector Purchases in Colombia: How Football Viewing is Changing
The low price of these products has driven purchases. Photo: Image generated with Artificial Intelligence.
TL;DR
- The 2026 FIFA World Cup is driving a transformation in Colombia's technology consumption, favoring projectors for home entertainment.
- Projectors are becoming the central device for recreating a stadium atmosphere at home, with 50-60% of users acquiring them for home entertainment.
- This market segment shows sustained double-digit growth, driven by demand for large-scale sporting events like the World Cup.
- Projectors offer large-scale viewing (80-120 inches) that can turn various home spaces into collective viewing areas.
- The accessibility of projectors, with prices ranging from $200,000 to $1,999,900 COP, has broadened their appeal.
- Projectors are seen as complementary to TVs, ideal for 'moments that really matter' like finals and major tournaments, rather than a complete replacement.
- The technology is poised to redefine the fan experience, offering a more immersive, collective, and closer-to-the-action viewing.