El camino de la empresa Frisby para fortalecerse en medio del litigio internacional en el que está

TL;DR

Frisby, founded in 1977, is facing a legal battle in Spain over alleged brand infringement by Frisby España S.L.
The company's reputation in Colombia has significantly improved, with Frisby ranking 36th in Merco Empresas Colombia 2025 and its president, Liliana Restrepo Arenas, ranking 16th.
Frisby is investing $98 billion pesos in 2025 for expansion, including new restaurants in Barranquilla and Medellín, as well as renovations and technological upgrades.
The company projects surpassing one trillion pesos in sales in 2025, with operational income reaching $962.236 billion pesos in 2024.
Frisby emphasizes inclusive supply chain strategies, with inclusive and sustainable purchases totaling $19.25 billion pesos in the past year.
A Spanish court ordered Frisby España to temporarily suspend the use of the brand name while the legal dispute is resolved.

Continuar leyendo el artículo original