Nutella and Kinder owners reinforce their strategy to grow in South America, including Colombia
South America is increasingly relevant in the Italian group's business. Photo: Courtesy/Ferrero
TL;DR
- Ferrero Group appointed Renato Zanoni as Managing Director for South America.
- The move aims to strengthen the company's growth strategy in the region, covering eight countries.
- Zanoni's priorities include strengthening brand positioning, improving commercial efficiency, and leading innovation.
- Ferrero owns well-known brands such as Nutella, Kinder, Ferrero Rocher, Raffaello, and Tic Tac.
- The company has increased its presence in South America through investments and structural strengthening.
- Zanoni has been with Ferrero since 2008, holding various leadership roles.