Imusa Announces New Pan Recycling Event in Over 50 Cities
This event seeks to encourage Colombians to support the circular economy. Photo: Courtesy - Imusa / A.P.I.
TL;DR
- Imusa's 'Cambiatón' aims to collect over 350,000 pans in Colombia between April 1 and May 15, 2026.
- The initiative promotes circular economy principles and sustainable consumption habits.
- Over 500 collection points will be available in more than 50 cities across the country.
- Participants can receive a $30,000 bonus for purchasing a new special edition product when they trade in an old pan, regardless of brand or condition.
- Collected pans will be processed for reincorporation into other industrial production processes.
- The campaign features a 'football' theme and includes René Higuita as its ambassador.
- New pans will feature a more durable, high-performance non-stick coating.