El país donde la belleza influye en el salario de los trabajadores y en los negocios
Periodista Portafolio06.01.2026 19:16 Actualizado: 11.01.2026 10:16
TL;DR
- K-beauty has transitioned from a trend to a significant economic and social force globally.
- South Korea is a top three global exporter of beauty products, exceeding $10.2 billion in 2024.
- The industry's success stems from technological innovation, specialized routines, and adaptable products.
- K-beauty exports reach over 172 countries, with growing interest from the UAE, Indonesia, and Poland.
- The industry has generated specialized jobs in research, marketing, international trade, and digital sales.
- The South Korean beauty market is valued at approximately $18.4 billion for 2025, with sustained growth projected.
- K-beauty influences perceptions of appearance and personal care, even impacting professional settings in South Korea.
- The industry enhances South Korea's image as a leader in innovation, pop culture, and sophisticated exports.