Entertainment: More than 600,000 tickets sold boosted the growth of the TaquillaLive platform in 2025

February 18, 2026

TL;DR

TaquillaLive sold over 600,000 tickets in Colombia during 2025, indicating a mature and growing live entertainment market.
Consumers are planning more, comparing options, and prioritizing high-impact experiences, with 75% of attendees buying tickets more than a month in advance.
50% of events sold out, suggesting a preference for clear, differential, and unmissable proposals.
Single-day mass shows, particularly in electronic and reggaeton genres, performed well, alongside a surprising demand for comedy.
Consumption is concentrated in the second half of the year, with a notable increase in events and sales in intermediate cities beyond the main capitals.
The 2026 agenda reflects these trends, featuring a diverse lineup of artists and genres distributed across various cities.

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