fashion
May 7, 2026
“It’s a very accessible collection”: María Elena Villamil’s fashion arrives at 44 Éxito stores
The last time we spoke with María Elena Villamil was before the opening of Colombiamoda in 2023. The so-called “architect of Colombian fashion” was true to her style on this catwalk with garments that, as always, featured meticulous pattern work and fluid fabrics. Art was also a common thread.
TL;DR
- María Elena Villamil has launched a collection of 156 items in collaboration with Éxito, named 'Aurora'.
- The collection includes clothing, home goods (from Finlandek), and lingerie/pajamas (from Bronzini).
- The goal is to democratize fashion and make Villamil's designs accessible to more women.
- Villamil's signature style, inspired by art and architecture, is present in all pieces.
- All prints are analog, hand-painted, and then digitized for production.
- The collection will be available in 44 Éxito stores across Colombia and online.
- Skirts are highlighted as pieces that best represent the collection's architectural and geometric pattern work.