Cosmetics and Personal Care Sector in Colombia Reported 5.4% Growth in 2025, According to Andi

May 8, 2026

TL;DR

Colombian cosmetics, personal care, and home cleaning industry sales reached US$6.861 million in 2025, a 5.4% increase from 2024.
Quality is the main purchase decision factor for 34.1% of consumers, surpassing price and promotions.
The beauty and personal care segment led industry growth with US$3.565 million in sales and an 8.6% annual increase.
Exports grew by 11.1% to US$1.104 million, with Peru, Ecuador, and Mexico as top destinations.
Imports increased by 26% to US$1.136 million, primarily from Mexico and Brazil.
The domestic cleaning segment reached US$1.663 million in sales, and the absorbent products segment reached US$1.633 million.
The industry represented 1.61% of GDP in 2025 and generated over 61,300 jobs.
Projections for 2026 estimate the market to reach US$7.204 million.

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