economy
This is how Avianca Cargo transported 330 million Colombian flowers to the US for Mother's Day
Sunflowers, roses, carnations, chrysanthemums, hydrangeas, and more than 1,600 varieties of flowers have reached the hands of thousands of women in the United States,...
TL;DR
- Avianca Cargo transported a record 330 million Colombian and Ecuadorian flowers to the U.S. for Mother's Day 2026.
- The operation consisted of 330 flights over three weeks, with Avianca Cargo dedicating up to 24 departures daily to flower transport.
- Miami served as a key distribution hub, with a 20% increase in operational staff and an enhanced inspection area in coordination with U.S. Customs and Border Protection.
- The "Plan Pétalo" strategy by Asocolflores ensured the quality and conservation of flowers throughout the process.
- The flower export sector generates formal employment, with a 24% increase in hiring during peak seasons like Mother's Day.
- Logistics capacity in Bogotá and Medellín increased by 35% and 41% respectively to streamline operations.
- Strict border security controls were implemented to prevent the introduction of invasive pests into the U.S.