tech
April 14, 2026
Physical security in Colombia is no longer an expense, but a strategic tool for companies: Genetec
Jason de Souza, General Manager for Latin America and the Caribbean of Genetec. Photo: Courtesy
TL;DR
- Genetec, a Canadian firm with 29 years of global experience and six years in Colombia, provides integrated security solutions including video surveillance, access control, and data analytics.
- The company positions itself as a software provider, acting as the 'brain' of security systems by processing data and enabling informed decision-making.
- Colombia's security market is characterized by high technical specialization and a growing demand for solutions beyond traditional monitoring.
- Security is increasingly viewed by Colombian businesses as a strategic investment crucial for business continuity, rather than a mere operational expense.
- A significant growth area for Genetec in Colombia is the data center sector, where critical asset protection through access control and visual registration is paramount.
- Despite economic challenges, investment in security technology in Colombia shows solid growth, with a focus on cloud solutions and cybersecurity.
- Genetec anticipates double-digit growth in Colombia for 2026, driven by both private and public sectors, and is investing in local talent.
- Global hardware cost challenges, such as component shortages, are accelerating the migration towards cloud-based security solutions, which Genetec offers alongside on-premise and hybrid options.