Fifa firmó acuerdo con Tik Tok para cubrimiento especial del Mundial de 2026
La Fifa entidad rectora del fútbol mundial, anunció la alianza con la plataforma de TikTok para el cubrimiento especial del Mundial de México, Canadá ...
TL;DR
- FIFA and TikTok have formed a partnership for the 2026 World Cup in Mexico, Canada, and the United States.
- TikTok will be FIFA's first preferred platform, offering exclusive content and comprehensive coverage of the tournament.
- The collaboration aims to engage a new generation of fans, particularly women and youth, by leveraging TikTok's dynamic video platform.
- Content will include original videos, behind-the-scenes access for selected creators, and interactive features like custom stickers and filters.
- Broadcasters will have opportunities to monetize their coverage through TikTok's advertising formats.
- FIFA will implement anti-piracy policies on TikTok to protect its intellectual property rights.
- Previous collaboration during the 2023 Women's World Cup garnered billions of views, paving the way for this expanded partnership.