Mexico's Avocado, the Other Star Dominating the Super Bowl
Producers revealed that they have had an increase in exports due to the demand for guacamole sauce for Super Bowl night.
TL;DR
- Mexico achieved record avocado exports to the U.S. for the Super Bowl, increasing shipments by 11%.
- Nine out of ten avocados consumed in the U.S. come from Mexico.
- Producers sent 127,000 tons of avocados to the U.S. between January 5-31, surpassing 2025's 114,000 tons.
- 88% of these exports originate from Michoacán, with 12% from Jalisco.
- Avocado prices have fallen to around $1 per kilo at the farm level, a price not seen in a decade.
- Factors contributing to low prices include U.S. economic instability and increased competition from Chile, Peru, and Colombia.
- Avocado was Mexico's second most important agricultural product by value in 2024, behind corn.