Changan y Deepal duplicarán tamaño del negocio en 2026
Periodista Portafolio21.01.2026 22:20 Actualizado: 21.01.2026 22:20
TL;DR
- Changan and Deepal, represented by Grupo Vardí in Colombia, aim to double their business volume and expand their national presence.
- New models will be introduced to reinforce their portfolios and cover more market segments.
- Expansion includes opening new showrooms in cities like Pereira and Manizales.
- Customer demand for a 7-seater SUV with clean energy and luxury electrified vehicles is noted.
- Deepal's G 318, a competitive hybrid SUV with extended range, has exceeded sales expectations.
- A 7-seater family SUV, plug-in hybrid with extended range, is planned for launch.
- Superbatteries for extended ranges are expected to be prominent in 2027.
- Grupo Vardí, a 100% Colombian company with 65 years of history, supports the expansion.
- The companies are cautiously optimistic about Colombia's economy and geopolitical situation, with contingency plans in place.
- A beneficial dollar exchange rate is seen as an opportunity for imports and customer benefits.
- The automotive segment in Colombia is highlighted as a significant value chain and job generator.