tourism
January 27, 2026
Colombia, un destino que se consolida desde los territorios:
El turismo colombiano vive un momento de gran fortaleza. Más allá de cifras y estadísticas, se trata de historias de éxito que se construyen desde las regiones y que hoy hacen de nuestro país un destino vibrante, diverso y cada vez más atractivo para viajeros de todo el mundo.
TL;DR
- Colombia's tourism is experiencing a strong period, with regions building success stories.
- Santa Marta received over 1.3 million visitors in December and early January, showing high hotel occupancy and active offerings.
- Tourism's impact on Santa Marta's local economy includes job creation and a reduction in unemployment rates.
- Colombia has become one of the most visited countries in Latin America, according to UN Tourism.
- The country maintains active air and maritime connectivity, linking Colombia with North America, Europe, and Latin America.
- International positioning is supported by coherent marketing campaigns, fairs, events, and press trips.
- A territorial focus promotes Colombia through its six macro-tourist regions, decentralizing offers and strengthening local capabilities.
- Colombia is consolidating as a competitive destination for meetings and events, attracting high-impact congresses and conventions.
- The continuous activity in tourism translates to traveler confidence and stability for those in the sector.
- Colombia is presented as a country ready to receive travelers, investors, and events, with tourism as a driver of development.