tech
April 15, 2026
This is Wizybot, the Colombian 'startup' that makes stars like JBalvin and Kim Kardashian 'shine'
Wizybot, artificial intelligence platform. Photo: Courtesy
TL;DR
- Wizybot is an AI-powered chatbot platform founded in late 2022, serving over 8,000 brands in 35 countries.
- The platform simplifies customer service and sales management via AI, with chatbots installable in under 20 minutes.
- Key features include automated responses, catalog management, mass campaign execution, and abandoned cart recovery.
- Wizybot differentiates itself through AI personalization, adapting to brand tones and even mimicking specific styles.
- The startup experienced rapid growth, quadrupling sales in the last year and reaching break-even by the end of 2025.
- Notable clients include L'Occitane, Skims (Kim Kardashian's brand), J Balvin, and Rigo (Rigoberto Urán's brand).
- A hybrid model combines AI for immediate 24/7 support with human supervision for quality assurance and escalation.
- Wizybot also provides operational support to help companies structure their data and processes for better AI adoption.
- The company aims to reach 100,000 brands on its platform in the coming years, focusing on democratizing AI for small businesses.
- Wizybot is positioning itself as a key ally for global e-commerce by blending technology, personalization, and operational efficiency.