Sports Store Bets on High-Performance Talent, Opens New Location, and Launches ProElite Run
At a time when running is gaining ground in Colombia and sports retail is consolidating as an expanding sector, Prochampions is committed to going beyond product sales.
TL;DR
- Prochampions has opened a new store in Bogotá at the Gran Estación Shopping Center, reinforcing its presence in a key market.
- The company launched ProElite Run, an elite running team featuring three Gen Z athletes: Antonio Gnecco, Heidi Mora, and Miguel Díaz.
- The initiative aims to provide structured support for young athletes and position Prochampions as an active agent in sports development.
- The new store offers a multi-brand portfolio and specialized services like gait analysis, targeting consumers interested in sports and well-being experiences.
- Prochampions currently operates 29 stores nationwide, with eight in Bogotá, and plans further expansion through an omnichannel strategy.