Tensiones, alertas y oportunidades: los 26 temas que marcarán el 2026, según Raddar
Economía colombiana Foto: Mauricio Moreno / Portafolio
TL;DR
- Real income will be pressured by accumulated inflation, fixed costs, and debt, despite nominal increases.
- Households will adopt defensive consumption, prioritizing essentials and reducing discretionary spending.
- Purchasing frequency and volume will decrease, impacting business cash flow.
- Consumers will prioritize price over brand, favoring economic options.
- Financial fatigue from credit cards and loans will influence daily decisions.
- Increased employment may not translate to better income or job stability.
- Functional informality, including hourly work and self-employment, will grow as a survival strategy.
- Productivity is expected to stagnate, with more work not necessarily leading to better outcomes.
- Labor migration between sectors will occur out of necessity rather than opportunity.
- Talent will experience weariness, turnover, and demotivation due to economic adjustments.
- Businesses will focus on survival rather than growth, redesigning portfolios for smaller, cheaper products.
- Narrower profit margins will become the norm, with constant cost pressure.
- Innovation will be incremental, not disruptive.
- Large companies will fare better than small ones, which face increased fragility.
- Credit will be selective and more expensive, with lower access and higher requirements.
- Consumption will become more dependent on credit than income.
- The risk of default, particularly in consumer and microfinance credit, will increase.
- Public sector decisions on regulation, taxes, and official messaging will significantly impact confidence.
- Persistent fiscal tension will exist between the need for revenue and limited economic growth.
- Expectations will remain fragile, with perception playing a significant role alongside economic data.
- Structural distrust will lead entrepreneurs and households to make decisions with extreme caution.
- Consumers will become more conscious, analytical, and informed.
- There will be a revaluation of local and nearby solutions, prioritizing practicality and accessibility.
- Flexible business models, agile companies, and controlled costs will gain ground.
- Adaptation will be the key competitive advantage, favoring those who best read the environment.