economy
May 8, 2026
Mother's Day: A New Opportunity to Boost Consumption That Commerce Seeks to Seize
Restaurants, fashion, technology, and florists are among the most benefited sectors. Photo: iStock
TL;DR
- Mother's Day in 2026 is anticipated to be a key commercial season in Colombia, potentially increasing sales by 20% and engaging 93% of households.
- Restaurants, fashion, technology, florists, and beauty sectors are expected to benefit significantly from consumer spending on gifts and experiences.
- Online sales grew by 16% in revenue and 17% in orders the week before Mother's Day, with an average ticket of $143,045.
- Shopping malls like Titán Plaza and Plaza Imperial in Bogotá are projecting sales increases over 60% and reporting average tickets around $280,000-$300,000.
- Key online purchase categories included chocolates, personalized baby clothes, and gift kits, with 'Gifts and Games' and 'Apparel and Accessories' being top online sales categories.
- Free shipping was a major driver for online purchases, included in 45% of orders, while bank transfers were the most common payment method.
- Colombian consumers continue to prioritize emotional dates for spending, evident in increased average tickets and sales in categories like well-being and family experiences.
- Regions like Bogotá, Antioquia, Valle del Cauca, Cundinamarca, and Santander are central to the commercial activity, with Cundinamarca having the highest online average ticket at $247,736.