Mexican multinational Bimbo launches a new line of sourdough bread from Colombia and plans to export
The new Bimbo product portfolio. Photo: Courtesy/Bimbo
TL;DR
- Grupo Bimbo launched Artesano with masa madre, a premium bread line using natural fermentation.
- The innovation was developed in Colombia and will be scaled to other Latin American markets.
- This aligns with Bimbo's strategy of improving product nutrition with simpler, recognizable ingredients.
- The company aims for 100% of its products to have fewer than 15 recognizable ingredients by 2027.
- Colombia serves as a development and scaling hub for Bimbo's regional operations.