The Unbearable Lightness... of Social Media
The reference to Kundera applies to the also unbearable superficiality of social networks, regarding a video in which two brothers linked to the meat industry, with a cattle family and meat sales in Ibagué, end up replicating Petro's arguments against meat exports.

TL;DR
- Social media can spread superficial and false information, as seen in a video featuring two siblings discussing meat exports.
- Claims that meat exports are depleting domestic supply and "finishing off" the herd are factually incorrect, with export figures and herd growth being misrepresented.
- Official data shows increased meat production and formal slaughter in Colombia, with per capita consumption rising.
- The article advises investigating actual problems such as clandestine slaughter and the impact of plant closures on the formal meat sector instead of spreading misinformation.