Ecuador innovates with multicolored and sparkling roses to win over young people
Roses are also sold where each petal has a color, a kind of rainbow summarized in a flower, with processes that are carried out with a non-toxic but invasive chemical for the flower.
TL;DR
- Ecuador is diversifying its rose exports with artificially colored and textured flowers to appeal to younger consumers.
- Innovations include multi-colored petals, velvety textures achieved through agroecological products, and vibrant dyed flowers like eringium.
- These modified roses can last between 8 to 12 days in a vase, with production costs between $0.40-$0.50 and potential sales up to $2.
- The demand for non-traditional colors and finishes is primarily driven by consumers aged 20-30.
- While these novelties represent 5-6% of total production, the overall export volume is projected to increase, but revenue may slightly decrease due to U.S. tariffs.