economy
May 8, 2026
AI Gains Influence in Gift Selection and Transforms Commercial Strategies for Mother's Day
Mother's Day Gifts Photo: Image generated with ChatGPT
TL;DR
- Artificial intelligence (AI) is significantly impacting consumer decisions for Mother's Day in Colombia.
- AI tools analyze consumer habits and provide real-time product recommendations, making purchases more informed and personalized.
- Mother's Day is a crucial commercial date in Colombia, expected to drive nearly 20% sales growth in May.
- Consumer preferences are evolving beyond traditional gifts to include experiences, wellness, self-care, and personalized items.
- Shopping malls are adapting by offering entertainment and gastronomic experiences alongside retail, projecting sales growth.
- AI influences product visibility, with non-recommended items potentially being overlooked by consumers.
- Traditional gifts like flowers are being enhanced with additional items or experiences to increase perceived value and emotional connection.
- Technology useful for daily life, such as smartwatches and smart home devices, is also gaining popularity.
- Personalization remains a key factor, with custom-designed jewelry and tailored products increasing in emotional value.