These are the companies with the best reputation in Colombia, according to Merco 2025
In this edition, 2,034 business executives and 762 experts in economic and social fields participated, complemented by consumer evaluations. Photo: iStock
TL;DR
- Bancolombia, Alpina, and Bavaria lead the Merco Empresas Colombia 2025 ranking for business reputation.
- Trust and coherence are identified as the most valuable assets in the business world.
- The ranking involved over 81,527 surveys and 28 information sources, audited by KPMG.
- Sura, Crepes & Waffles, Grupo Argos, Davivienda, Ramo, Grupo Éxito, and Postobón complete the Top 10.
- The Food, Financial, Pharmaceutical, and Education sectors have the highest representation in the ranking.
- Frisby, Nu Colombia, and Casa Editorial El Tiempo are noted for significant position escalations.
- Casa Editorial El Tiempo leads the digital reputation ranking (Merco Digital 2025).
- Bancolombia leads in talent attraction and retention (Merco Talento 2025).
- Adidas has the best perception among the general population (Merco Sociedad).
- The Merco methodology is multistakeholder, incorporating perceptions from various groups and objective indicators.