Ultracem se prepara para liderar la reactivación del sector constructor y marca un hito global en sostenibilidad
Julián Vásquez, gerente general de Ultracem Foto: Cortesía
TL;DR
- Ultracem received the "Basura Cero" (Zero Waste) Gold certification from Global Zero Waste, becoming the first cement company globally to achieve this.
- The company was also recognized as the first cement producer in Latin America to receive the ICONTEC Sustainability Seal in the Platinum category.
- Ultracem achieved a 19% reduction in total carbon dioxide emissions compared to the 2019 baseline as part of its Net Zero strategy.
- The housing sector faced challenges due to economic conditions, interest rates, and investor caution, impacting demand.
- Ultracem adapted by emphasizing flexibility, market closeness, and developing solutions aligned with sustainability, efficiency, and cost criteria.
- Key learnings for Ultracem included the importance of adaptability, market and customer closeness, and integrating sustainability and innovation as competitive advantages.
- The company expects reactivation in infrastructure and housing in 2026, focusing on operational discipline, strategic investments, and innovation.
- Future trends identified include the growing importance of sustainable construction, energy efficiency, and digitalization of commercial processes.
- Ultracem plans to strengthen its product portfolio, continue innovating in sustainable solutions, and deepen customer relationships, focusing on strategic rather than accelerated expansion.
- Challenges for the next government include creating stability for investment in housing and infrastructure, promoting sustainability, and fostering public-private partnerships.