entertainment
February 11, 2026
Bad Bunny Effect: The Facts Unleashed by the Puerto Rican Artist After His Super Bowl Appearance
Bad Bunny in the Super Bowl halftime show. Photo: EFE
TL;DR
- Bad Bunny's Super Bowl halftime show led to a 470% increase in his Spotify streams in the U.S. and a 210% global increase.
- Specific songs like 'Yo Perreo Sola' saw over 2,000% increase in streams in the U.S.
- Duolingo reported a 35% increase in Spanish language learners following his performance.
- The show attracted 135.4 million viewers, making it one of the most-watched Super Bowl halftime shows.
- Bad Bunny performed in Spanish, referencing social issues and criticizing the Trump administration's policies on Latino migrants.
- Donald Trump publicly criticized the performance, calling it 'terrible' and an 'affront to America's greatness'.