This is the shapewear e-commerce that sold over one and a half million garments in six Latin American countries
Leidy Grisales, CEO of Entallarte. Photo: Private Archive
TL;DR
- Colombian e-commerce sales reached $145.4 trillion pesos in 2025, with a 16% growth projected for 2026, mainly in fashion.
- Entallarte, a Colombian company, leads digital exports of shapewear, having sold over 1.6 million garments in countries like Ecuador, Dominican Republic, Guatemala, Costa Rica, and Chile.
- The company projects selling one million shapewear units exclusively through e-commerce by 2026.
- Colombia's reputation for high-quality control garments and textile engineering is a key competitive advantage.
- Market demand for shapewear varies by country, with different products being most popular in each region.
- Entallarte utilizes a data-based business model and segmented digital advertising to personalize sales and optimize its operations.
- The company has over 100 employees and aims to consolidate its e-commerce expansion.