Tulio Recomienda confessed his biggest business failure: he launched men's shampoo and lost everything in three months

TL;DR

Tulio Recomienda's men's shampoo brand, 'Enemigo,' failed after only three months on the market.
The brand was created based on Recomienda's personal interest in specialized men's grooming products.
Significant investment was made in product design, development, and finding the perfect fragrance.
Recomienda identified the core failure as building the business on personal desire instead of actual market demand.
This experience taught him the importance of focusing on solving concrete consumer needs.
The venture resulted in total financial loss, though Recomienda expressed a desire to revisit the idea in the future.

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