economy
May 5, 2026
Tourism in Colombia breaks records, but hotels fall into crisis: what is happening?
Portafolio Journalist 05.05.2026 06:10 Updated: 05.05.2026 06:10
TL;DR
- Colombia reached a historic high of USD 9,427 million in foreign tourism revenue in 2025, a 45% increase over pre-pandemic levels.
- Despite strong foreign earnings, traditional hotels experienced a 2.9% decrease in real revenue and a decline in occupancy to 50% in 2025.
- The number of registered tourist housing units has grown by 635% since the pandemic, outpacing traditional accommodation growth.
- An estimated 61% of digital platform accommodations are not registered, creating an uneven competitive playing field.
- Increased operational costs, including energy, water, waste collection, higher minimum wages, and reduced working hours, have impacted hotel profitability.
- Concerns about insecurity and a projected weakening of domestic private consumption may slow down future tourism growth.
- Recommendations include leveling the competitive conditions between hotels and tourist housing and strengthening security.
- The potential of 'senior tourism' is highlighted due to Colombia's aging population.