economy
Gerson Suazo rebuilds his life in Costa Rica after jail, exile, and seven failed businesses
Nicaraguan Gerson Suazo Báez rebuilds his life in Costa Rica after losing his home, his business, his freedom, and failing in seven ventures. From "La parrilla de Luisa," his new gastronomic project, he shares the lessons learned from jail, exile, and the mistakes made when trying to start from scratch.
TL;DR
- Gerson Suazo Báez lost his home, business, and freedom in Nicaragua due to political persecution.
- He experienced seven failed business ventures before finding success in Costa Rica.
- Suazo learned crucial lessons about entrepreneurship, emphasizing steady growth, solid customer base, and controlled finances over rapid expansion.
- He contrasts the business environments in Nicaragua and Costa Rica, noting Nicaragua's lack of guarantees despite easier setup, and Costa Rica's bureaucracy but greater security and consumer demand.
- After being imprisoned and tortured in Nicaragua, Suazo fled to Costa Rica and worked various jobs before launching his current restaurant, "La parrilla de Luisa."