Dueños de Farmatodo resistieron la dictadura en Venezuela y hoy sus ventas están disparadas
En medio de la diáspora empresarial que siguió a la llegada de Hugo Chávez al poder y al avance de la llamada Revolución del Siglo XXI, la familia Zub...
TL;DR
- The Zubillaga family decided to stay and adapt their business, Farmatodo, in Venezuela during the rise of chavismo.
- Farmatodo maintained approximately 170 stores in Venezuela, serving as a key supplier of medicines and essential products.
- The company expanded internationally, starting with Colombia in 2007 and later exploring the Argentinian market.
- Farmatodo faced government pressure and accusations of speculation in Venezuela, including the temporary detention of executives.
- The family's strategy of adapting and diversifying has positioned Farmatodo as a unique case of business resilience in Latin America.