economy
May 3, 2026
This is the Colombian beauty brand that is arriving in shopping centers in vending machines
The traditional model of shopping in physical stores is changing, and the beauty sector is no exception.
TL;DR
- The traditional model of shopping in physical stores is changing, with the beauty sector adopting vending machines.
- Colombian beauty brand D'Luchi is implementing automatic vending machines in shopping centers.
- The vending market in Colombia is growing at an annual rate of 30% and is projected to continue this trend for the next five years.
- This strategy caters to changing consumer habits prioritizing speed, autonomy, and accessibility.
- D'Luchi's machines are located in high-traffic areas like Centro Comercial Fabricato and Centro Comercial Los Molinos.
- The brand offers cosmetics made with natural, Colombian ingredients, free from animal testing, aligning with market demand for sustainability.