economy
May 6, 2026
Consumers in Colombia are increasingly driving healthy foods and forcing companies to change their offer
Digital tools allow for a better understanding of the consumer and adjustment of the offer. Photo: iStock
TL;DR
- Consumers are increasingly focused on well-being, demanding healthier food options and products with functional benefits.
- The food industry is moving beyond adapting to trends and facing profound transformations driven by informed consumers.
- Restaurants are revising menus, and supply chains are changing to accommodate specialized suppliers.
- Digital tools and data analysis are essential for understanding consumer habits, optimizing inventory, reducing waste, and personalizing offers.
- Sustainability is a key driver, with consumers expecting transparency in product sourcing and responsible business practices.
- There's a growing demand for premium non-alcoholic beverages and products with less sugar, led by younger generations.
- These transformations are influencing investment, expansion, and product development decisions, with future success depending on companies' ability to adapt and strategize.