With AI and market education, Subastas & Comercio aims for the Latin American market as a 'circular tech'

TL;DR

Subastas & Comercio is transforming from an auction company into a 'circular tech' platform.
The company enables businesses to view assets as sources of liquidity rather than immobilized inventory.
In 2025, they reached 150,000 users and processed approximately $300 billion in transactions.
The company is set to expand its business model into Latin America in 2026, utilizing artificial intelligence.
User growth is accelerating, partly due to increased information access via social media.
Subastas & Comercio aims to become an economic system, not just a platform, by creating an efficient marketplace.
They offer educational programs like the 'Universidad del Subastador' to inform buyers and sellers.
The platform balances participation between SMEs (70%) and individuals (30%).
Individuals are increasingly joining for business opportunities or savings, acquiring goods up to 30% below market price.
They work with approximately 90% of Colombia's oil industry and major companies in tech, communications, and finance.
The company projects over 30% growth for the current year.
Expansion into Latin America is a key strategic goal, with initial presence in Panama and operations in Ecuador.
Their expansion strategy relies on a 'growth loop' model and leveraging technology to eliminate geographical barriers.
Target markets in Latin America include Guatemala, Ecuador, Peru, and Brazil.
The goal is for 20% of transactions to come from Latin America by the end of 2026, up from the current 6%.

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