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April 27, 2026
"Selling is Understanding People": The Story of Liliana Ruiz
It's not always the one who sells the most who wins, but the one who best understands people. Liliana Ruiz learned this long before closing her first negotiation, when...
TL;DR
- Liliana Ruiz's career in real estate is defined by a human-centered approach, prioritizing understanding people's emotions and life stories.
- She transitioned from gerontology to finance 30 years ago, gaining experience in various banking roles before becoming an independent real estate agent.
- After a period away, she returned to Grupo Bancolombia's Tu360Inmobiliario and became their first agent to close a sale under the new model.
- Liliana is currently the number one sales agent in Antioquia and is nicknamed the "Queen of the North" for her success in a less-explored area of the Valle de Aburrá.
- Her greatest achievement is connecting people with their life projects and supporting them through significant life moments.