Coasmedas' New Brand: Digital Transformation in Colombia
This important renovation is not just an aesthetic change, but the reflection of a profound technological transformation that seeks to bring the organization closer to its associates, offering more agile, modern, and innovative services without losing the essence that characterizes them.
TL;DR
- Coasmedas, after 63 years, has introduced a new visual identity and undergone a significant digital transformation.
- The renovation includes 100% digital onboarding for new associates, electronic payment methods, and a mobile application.
- New digital financial products like CDAT and digital credit, along with an AI-powered employability ecosystem, have been implemented.
- The organization serves over 40,000 associates across 23 cities in Colombia, supporting milestones like home buying and education.
- Coasmedas aims to be a leader in digital experience in Colombia, balancing technology with a human-centered approach.