Esta cadena de café de origen paisa busca el reconocimiento nacional y aterriza en Bogotá

TL;DR

Urbania Café, founded in 2015 in Medellín, focuses on direct sourcing from small coffee farmers, paying premiums for quality.
The company is a certified B Corp, highlighting its commitment to social, environmental, and economic impact.
Urbania currently operates 14 points of sale (13 in Medellín, 1 in Bogotá) and plans to open four more in Bogotá by 2026, reaching a total of 20 stores.
Expansion in 2026 will be driven by franchising, with an estimated investment of $1.5 billion pesos.
Key differentiators include social and environmental impact, high coffee quality, and excellent customer service.
The company experienced 40% growth in the past year, exceeding expectations with strong demand for its franchise model.
Urbania generates 80 jobs and faces challenges related to rising labor costs and inflation impacting operational costs.
They work closely with over 300 coffee farmers, demanding high quality in exchange for above-market prices and technical support.
Export sales doubled in 2025, with plans to double them again in 2026 and expand into Europe and the United States.
Challenges include controlling expenses, especially labor costs and inflation, national brand positioning, and talent retention.

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