Chile se consolida como laboratorio de la marca de productos de belleza Natura para la expansión de tiendas físicas

TL;DR

Natura reached 50 operational stores in Chile by the end of 2025, a key goal of its omnichannel growth plan.
Chilean retail sales grew by 40.8% in 2025, representing the most dynamic segment of the local operation.
The 51st store opened at Santiago's Arturo Merino Benítez Airport, marking Natura's first airport location in Chile.
Natura aims for selective physical expansion in 2026, with three new stores already approved.
In 2025, direct sales accounted for 70% of Natura's income in Chile, with retail at 20% and e-commerce at 10%.
Natura's digital channel grew by 38% in 2025.
The company holds a 6.6% market share in the Chilean cosmetics industry.
Avon, part of the Natura group, is undergoing a relaunch in 2026 after a sales decline in the previous year.
Natura's direct sales network comprises approximately 100,000 active consultants.

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