tech
April 29, 2026
Netflix prepares its own TikTok-style vertical feed: this will be the new way to discover series
With 28 years of history, Netflix has such a huge catalog that choosing something to watch is an odyssey. For this reason, the platform has been testing a solution for several months that is familiar to any TikTok or Instagram user: a vertical video feed with infinite scroll.
TL;DR
- Netflix is introducing a vertical video feed with infinite scroll to simplify content discovery.
- This new feature aims to make finding shows and movies more intuitive, inspired by platforms like TikTok.
- The company is significantly increasing its use of AI for personalized recommendations and to improve the creative process.
- Netflix is also applying AI to its advertising suite to enhance formats and personalization.
- These developments occur as Netflix reports strong financial performance, with a 16.2% increase in revenue for the first quarter.