Grupo Éxito Launches Mother's Day Collection in Collaboration with Designer María Elena Villamil
Collection with designer María Elena Villamil. Photo: Courtesy
TL;DR
- Grupo Éxito's brands Arkitect, Bronzini, and Finlandek have partnered with Colombian designer María Elena Villamil for the Aurora collection.
- The collection features 156 references inspired by art and nature, offering versatile pieces for daily wear and sophisticated options.
- Arkitect includes clothing, footwear, and accessories with a children's line, Bronzini offers sleepwear and swimwear, and Finlandek provides home goods.
- This collaboration marks Villamil's first foray into lingerie and home products.
- The collection's aesthetic features volumes, asymmetrical cuts, and flowing fabrics in tones of coffee, bone white, and emerald green.
- Aurora will launch at Feria EVA and be available at the first Arkitect boutique, over 44 Éxito stores, and online.
- The alliance supports Grupo Éxito's goal of promoting local talent and strengthening the Colombian textile industry, with 95.6% of own-brand garments produced in Colombia.
- In 2025, Grupo Éxito's brands produced over 21 million garments, created nearly 12,000 jobs through 300 allied workshops, and developed 479 fashion collections.