Amarilo will arrive in a new city, projects sales of $3.6 trillion and bets on the housing sector
Roberto Moreno, president of Amarilo Photo: Courtesy
TL;DR
- The Colombian construction sector is experiencing challenges due to interest rate volatility, minimum wage increases, and regulatory uncertainty.
- Amarilo's president, Roberto Moreno, expresses optimism for the real estate market, citing a significant housing deficit and the enduring appeal of homeownership.
- The company aims to achieve $3.6 trillion in sales and $3.1 trillion in closings this year, with a focus on customer satisfaction and delivering on promises.
- Amarilo operates in 18 Colombian cities, adapting to diverse market dynamics and collaborating with local administrations that foster investment.
- The company is expanding its operations, with new projects planned in cities like Pereira, Ibagué, Villavicencio, and Barranquilla, and is exploring opportunities in Cali.
- Amarilo emphasizes the importance of structural solutions and national policies to complement local subsidies, addressing the housing deficit and strengthening household finances.
- The company is actively involved in initiatives with organizations like the IDB, proposing solutions for housing, energy transition, and economic reactivation for the next government.