What happened this year? Colombian Hass avocado did not shine at the 2026 Super Bowl: "CorpoHass exported nothing"
In recent years, the participation of Colombian Hass avocado in the Super Bowl has received significant media coverage. A Google search is enough to find that this fruit shone or stood out in previous editions due to the usual massive consumption of guacamole. The truth is that the producing guild of this crop in Colombia recognizes that this year was not the case.
TL;DR
- Colombian Hass avocado producers did not export any product for the 2026 Super Bowl, unlike in previous years.
- Logistical challenges, including a 12-14 day transit time to California (West Coast), made Mexican avocados a more viable option for the event.
- In contrast, the 2025 Super Bowl on the East Coast allowed Colombian avocados to reach the US in 3-5 days.
- Mexico supplied over 90% of the avocados consumed in the US during the 2026 Super Bowl.
- Corpohass believes the Super Bowl's importance as a commercial opportunity remains, similar to Valentine's Day for flowers.
- The decline in Super Bowl shipments is not expected to affect overall annual exports to the US.
- 95% of Colombian Hass avocados are grown for export, with Europe being the main destination (60% in 2025) and the US the second (30%).
- The Colombian avocado sector generated 81,000 direct jobs in 2025 and aims to balance exports between Europe and the US.
- The industry faced a potential tariff threat from April to October 2025, which complicated US business.
- Colombia increased its volume share in US exports from 11% in 2024 to 30% in 2025.
- Total exports in 2025 exceeded 201,000 tons, a significant increase from 166,000 tons in 2024.