Skincare Opens Space for New Brands in a Growing Market
Ximena Faudel, country manager of ZO Skin Health.
TL;DR
- The Colombian skincare market is growing, with consumers increasingly informed and seeking scientific solutions.
- ZO Skin Health is expanding in Colombia through the medical-aesthetic channel, collaborating with dermatologists.
- The brand offers integrated protocols for skin health, including anti-aging, pigmentation control, barrier repair, and sun protection.
- ZO Skin Health has seen positive sales growth in Colombia, driven by clinic expansion and increased consumer awareness.
- The company's portfolio includes 60 products addressing issues like photoaging, hyperpigmentation, and oil control.
- Key growth categories include hyperpigmentation treatments, retinols, high-efficacy sunscreens, and solutions for oily/acne-prone skin.
- A major challenge is educating consumers on the difference between traditional cosmetics and medical/dermo-cosmetic skincare.
- Digital platforms are crucial for educating patients and specialists on ingredients, protocols, and benefits.
- The brand's distribution channel, primarily medical professionals, is vital for its medical-focused positioning.
- ZO Skin Health aims to become a leading medical and luxury skincare brand in Colombia by strengthening medical education and expanding its network.