economy
May 5, 2026
Tiendas D1 and its president reveal the strategy to influence Colombians' consumption habits
Tiendas D1 surpasses 26,000 collaborators. Photo: Courtesy/D1
TL;DR
- Tiendas D1's president, Christian Bäbler, believes retailers have a significant role in shaping Colombian consumption habits.
- The company uses its product offerings and pricing strategies to influence consumer choices towards healthier options.
- Tiendas D1 operates under a hard discount format, has thousands of points of sale, and employs over 26,000 people.
- The hard discount model has grown in Colombia due to households seeking efficient spending.
- Retailers have the capacity to influence consumption patterns and purchasing decisions.