tech
April 28, 2026
'The challenge of artificial intelligence is to translate into productivity': Jorge Orozco, Tivit manager in Colombia
Jorge Orozco, general manager of Tivit in Colombia. Photo: Courtesy
TL;DR
- Many companies see AI as a priority, but face challenges in achieving concrete results from its adoption.
- The real challenge is not implementing AI but ensuring it generates tangible business value, according to Jorge Orozco, Tivit's general manager in Colombia.
- Tivit, a technology service provider with over 30 years of experience, has expanded its reach to three continents following its acquisition by the Italian group Almaviva.
- The company has a strong presence in sectors like finance, health, and retail, differentiating itself through experience and deep knowledge of clients' needs.
- Despite a challenging 2025, Tivit achieved double-digit growth in Colombia and sees significant opportunities for technological advancement.
- Tivit is investing in technological modernization and talent, certifying over 400 people in AI-related technologies last year.
- The company views AI as an opportunity for professional development, leading to more skilled and competitive employees.