Salitre Mágico's Challenge and its 'Extreme Fun': Getting Kids Off Screens
Diana Zambrano, marketing deputy director of Salitre Mágico park Photo: Salitre Mágico
TL;DR
- Salitre Mágico is relaunching its 'extreme fun' slogan, emphasizing that extreme experiences can be found in everyday moments and park attractions like roller coasters.
- The park aims to draw children away from digital screens and towards outdoor activities and family time at the park.
- Salitre Mágico will participate in the Anato fair to connect with travel agencies and businesses, focusing on B2B opportunities.
- The park attracted approximately 700,000 visitors in 2025, including successful events like the Festival del Terror and Festival de Navidad.
- The increased minimum wage has impacted the park's finances, leading to operational adjustments.
- Plans are underway to launch new events, possibly related to concerts, by mid-2026.
- Salitre Mágico seeks to be recognized as an icon of Bogotá, similar to Monserrate or the Gold Museum, due to its contribution to tourism.