economy
May 9, 2026
Mother's Day: expectations for sales are high for merchants, will they be met?
Mother's Day is one of the most active for Colombian commerce. Photo: Courtesy/Santafé
TL;DR
- Mother's Day is the most important commercial date of the first half of the year in Colombia.
- Over 90% of Colombians plan to celebrate Mother's Day, expecting a significant boost in sales.
- Key sectors for sales include textiles, footwear, beauty products, and restaurants.
- Bogotá projects significant sales growth, with an average estimated spending of $300,000 per household.
- Shopping habits show 45% buy gifts a week in advance, while 30% purchase last minute.
- E-commerce is growing, but specialized stores remain the preferred shopping channel (35%).
- Consumers are prioritizing experiences, wellbeing products, personalized fashion, and useful technology.
- AI is influencing purchasing decisions by enabling more informed and personalized gift selection.
- Shopping centers are focusing on creating experiences, entertainment, and gastronomy to complement gift purchases.
- Practical and comfortable items, especially footwear, are in high demand due to increased focus on daily routines and care work.