tech
April 14, 2026
Digital Mobility, Yes, But...
CEO of CarroYa. 04/13/2026 21:32 Updated: 04/13/2026 21:32
TL;DR
- Approximately 50% of Colombians, over 21 million users, now use mobility applications like Uber, DiDi, Cabify, and InDrive.
- Digital tools such as geolocation and route planning enhance user control, but do not eliminate urban bottlenecks.
- Public policies like 'pico y placa' and 'Día sin Carro' remain necessary to manage vehicle volume.
- Artificial intelligence and data analysis are becoming crucial for predicting demand and optimizing routes, but require parallel investment in infrastructure and digital inclusion.
- The evolving user is more informed and values their time, necessitating a focus on improving efficiency, equity, and the human aspect of mobility.