Decathlon alista nueva tienda en Medellín para este año y proyecta otras tres inauguraciones a 2030, ¿qué se sabe?
Decathlon reveló sus planes de abrir cuatro tiendas más en Medellín para un total de ocho. Ese proyecto se consolida como uno de los pilares de su est...
TL;DR
- Decathlon plans to open four additional stores in Medellín, bringing their total to eight by 2030.
- Medellín and the Aburrá Valley contribute approximately 20% of Decathlon's national sales.
- The expansion strategy focuses on large cities and economically dynamic urban centers.
- Decathlon expects to announce a new store opening in the second half of 2026, currently in negotiation.
- The company aims for 30-35 points of sale across Colombia by 2030, including traditional stores, pickup points, and commercial islands.
- Decathlon surpassed 100 million euros in revenue in Colombia last year, with strong two-digit growth in Antioquia.
- The company currently has over 800 direct employees in Colombia and expects to exceed 1,000 in the next two years.
- Decathlon is exploring new opportunities in the Caribbean region, with Cartagena and Santa Marta on the radar.
- The company is developing Decathlon Play, a sports park model, and is analyzing replicating it in other major cities like Medellín.
- A running community was recently launched in Antioquia, attracting over 100 participants on its first day.